The Initial
Avsnitt

You're Already in Love With the Solution (That's the Problem)

The Initial
Dela

Daniël Granja Baltazar⁠ is a CRO Specialist at one of the Netherlands' biggest telecoms VodafoneZiggo, and proving that CRO goes way beyond A/B testing.


If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: ⁠https://increaseconversionrate.substack.com/⁠


in this episode…

→ what a 300+ experiments per year experimentation program looks like

→ why B2B experimentation can't just copy B2C playbooks

→ the MVP mindset: stop falling in love with solutions, start defining the problem

→ how qualitative research fills the gap when traffic is too low to test

→ using sales knowledge to rewrite product pages (and 10x your leads)

→ building an AI-powered experiment library so no learning ever gets lost


Find Daniël on Linkedin: ⁠https://www.linkedin.com/in/dgbaltazar/

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