David Swinstead spent 10 years inside the Booking.com bubble, and came out with some of the sharpest, most contrarian takes in the experimentation space.
in this episode…
he is now running experimentation programs at e-clerks, and doing stand-up comedy on the side, he treats both the same way: test everything, surrender to the data, and never assume you know the answer.
it's about: → the "no-brainer" test on his first day at Booking.com that completely tanked → why PIE, ICE, RICE and every off-the-shelf framework is setting your team up to fail→ the 5-criteria prioritization framework he's been refining for 15+ years→ 1 pixel. 1 underline. and why everything on your site can make a difference→ CRO is easy, people are hard. how to actually build a culture that lasts
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