Lucia ran 1000+ A/B tests and worked for 20+ leading brands,
together: we learn from mistakes made,
the nitty-gritty of how brands started,
and their unique perspectives.
each episode is a candid convo with the people who
build, break, and rebuild:
product leaders, experimentation experts, founders, cmo’s, investors, analysts and more
we talk about their first experiment,
when and how the company started,
how they grew to be more data-driven
and where they are now
