The Good, Better, Best Model for CRO Investment: How to Get The $$$ For Your Program

in this episode…

Muqtadaa Miandara was the senior manager of experimentation at Upbound Group, the company behind Rent-A-Center, Acima, and Bridget.

he went from not knowing what tagging was on a Friday to acing a technical interview on Monday. and he's been figuring things out at speed ever since.

this year? his team was targeting 300 tests, a massive valuation goal, and a leaderboard that makes ops teams compete for experimentation glory.

it's about:

→ how to go from 12 tests a month to 12 tests a week, without burning your team out

→ the good, better, best investment pitch that got his CGO to say "I want the biggest one"

→ why win rate is a smoke screen (and what to measure instead)

→ the ideation workshop format that turns any team into experiment generators

→ empathy, ethics, and context switching: the 3 traits every great experimenter needs

this episode was recorded while Muqtadaa was at Upbound Group. the views expressed are his own and do not represent those of Upbound Group.

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