Stuart Clareis the senior manager of digital trading, optimization, and personalization at the AA — one of the UK's most iconic brands. he's spent four years building an experimentation program from scratch, across five different product journeys, with a team of four.
calm under pressure, process-obsessed, and still checking dashboards first thing every morning, just like he did when he was A/B testing email subject lines.
it's about:
→ how to build an experimentation program from nothing — and get leadership to fund it
→ the loss prevention argument that makes any business case impossible to ignore
→ why a 25% win rate is healthy (and why chasing a higher one is actually dangerous)
→ app testing: why it's a completely different beast and what nobody tells you about it
→ the 1 thing that has stayed consistent across every company, every product, every journey
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