How do you pitch 50 experiments a month? ...by making them impossible to refuse.
Steal Grace Miller’s framework for "tiny loss" proposals that guarantee a "Yes" from even the most risk-averse clients, it's in this month's newsletter: https://increaseconversionrate.substack.com/
in this episode…
Grace Miller is building one of the most advanced experimentation cultures in media.
she doesn’t just run tests; she turns entire teams into experimenters.
as head of experimentation and failure at Flight Story, the company behind Diary of a CEO, she’s scaling experimentation across 15+ teams, from thumbnails to full customer journeys.
it’s about:
how to build a culture where everyone runs experiments (not just one team)
“kill the guesswork”: using data to drive decisions across the entire business
why failure, rewards, and rituals (like experimenter of the week) accelerate growth
how to prioritize experiments that actually impact company KPIs
scaling learnings across brands, platforms, and audiences without forcing what doesn’t fit
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Lucia van den Brink. Innehållet i podden är skapat av Lucia van den Brink och inte av,
eller tillsammans med, Poddtoppen.
