Gabriel Marçal is a growth PM at AIOS Medical, and one of the quietest, sharpest minds in experimentation. Solving bigger problems than just running A/B tests for checkouts.
from his early days at a CRO agency in Brazil to running experiments on sales call scripts, physical medication boxes, and mobile apps, Gabriel refuses to stay in a box.
it's about:
→ why your website isn't the only surface worth testing (and what to do when you're blocked)
→ how a lean 2-person team scaled to 10x growth without scaling headcount
→ the no-show rate problem: how experimenting with sales reminders moved the needle from 70% to 80%+
→ subscriptions as a retention game-changer — and why 90%+ adoption doesn't happen by accident
→ Bayesian vs. frequentist? the answer that will surprise you
Find Gabriel on Linkedin: https://www.linkedin.com/in/gabmarcal/
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