Simon Born is head of analytics and experimentation at Kaufland — Europe's fastest growing marketplace. he's been there six years, executed over 1,500 experiments himself, and right now has 80 experiments running simultaneously.
he didn't build this from zero — but he scaled it to something most companies can only dream of.
it's about:
→ how to go from 2 experiments in parallel to 80 running at the same time
→ the C-level move that got every team to start experimenting (without forcing it)
→ why trustworthiness is the most underrated metric in any experimentation program
→ build vs. buy: the tooling decision that shapes everything
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