Blinkist: 'Onboarding Best Practice' failed 😳

Proven at brands like Kia, Montblanc, Blinkist, and Blacklane, Ioana’s framework shows how to implement experimentation that actually scales. Find it in this month’s newsletter: ⁠https://increaseconversionrate.substack.com/⁠

in this episode...

Ioana has built experimentation programs across industries (from automotive to luxury to tech) and she’s not just running tests, she’s building systems that scale learning.

currently working as a product growth consultant at Blinkist, she turns experimentation into a true growth engine.

this conversation isn’t about surface-level A/B tests.

it’s about:

→ the 5-step framework to build an experimentation program from scratch
→ why “time to learn” beats perfection in high-performing teams
→ how to avoid false positives that can cost companies millions
→ why common “best practices” in CRO often fail in reality
→ using AI to generate hypotheses and accelerate experimentation

Find Ioana & her cohort for women on Linkedin: https://www.linkedin.com/in/ioanaiordache/