Talia Wolf has been shaping the CRO industry since its earliest days.
she doesn’t just run experiments; she decodes how people make decisions.
as the creator of the emotional targeting framework, she’s helped companies move beyond surface-level optimization and into truly understanding what drives conversions: human behavior.
it’s about:
→ why conversions are decisions, and how to reverse engineer them
→ emotional targeting: understanding pains, desires, and real customer motivations
→ how to turn customer research into high-impact experiment
→ creating emotional resonance by meeting users where they already are
→ getting buy-in: treating stakeholders like customers
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