Tesla launches a “flying car,” Mattel takes heat in a “decline of civilization” debate, and Google’s Universal Cart goes live in Search and Gemini.
It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.
ON TODAY’S EPISODE
Eric Bandholz — Founder & CEO, BeardbrandWe dig into surviving a category that went from wide-open to crowded — the first number that told him the market was turning, the cash rule and runway that kept Beardbrand standing, going “profit first” in 2026, the math behind tripling Meta spend for 10-20% more revenue, whether he’d still pull off Amazon now that AI agents feed marketplaces, launching his fragrance brand Bandholz, and the three numbers that flag a slowdown.
Dawson Gibbs — CEO, EVO MarketingWe dig into mass UGC — the real monthly video count and how many ever become a scaling paid ad, what a 27M-view video did in sales and what it cost, how much cheaper whitelisting through creator accounts runs, who owns the 100K-follower brand accounts when a seller leaves, and AI creators vs. human UGC.
Kaia Rhodes — Founder & CEO, AnatarWe dig into robotic US textile manufacturing — the pivot from apparel into defense and aerospace, what the line does without people today, labor on a tee dropping to 28 cents and eventually 4, which tariff changes actually pushed brands to US production, the AI agent that filed a UPS claim and reshipped untouched, and the numbers that say when to reshore.
Blake Driver — Co-Founder & Director of Marketing, AdvisoryWe dig into how a full-funnel agency decides where the next ad dollar goes — running a $500K/month account vs. $5M, when an agency beats a lean offshore-plus-AI setup, what their data warehouse shows that Ads Manager and Shopify miss, and the three questions to ask any agency on the first call.
ALSO ON THE SHOW
- Hot Jobs: this week’s openings
- Chick-fil-A’s first new sauce in 10 years
- Halloween candy sticker shock
- Kraft Heinz “Pocket Parms” bag charm
- Caitlin Clark’s Dick’s shop sells out the fastest women’s hoops shoe ever in 2 hours
- Walmart’s one-hour pickup
- Moment of Zen: “ROAS Doesn’t Matter”
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