Meta will bolt “product browsing” onto your existing ads Oct 28 — opt out or your best creative becomes a catalog, Shopify just let any AI agent shop and pay at every store, holiday sales are up but much of the growth is inflation, and a viral clip shows AI cameras grading factory workers.
It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest host Nate Lagos joins Chris Hall and Colin Dougherty.
ON TODAY’S EPISODE
Alex Greifeld — Founder & Growth Advisor, No Best PracticesWe dig into a Black Friday playbook — the first three moves if you’ve done nothing yet, an offer that beats 30% off sitewide and how to margin-check it first, splitting Q4 budget between the run-up and the week itself, turning a BFCM buyer into a repeat one, the one report that tells you if BFCM made money, and the mistake guys make writing copy for women over 40.
Victor Luzzi — Founder & CEO, AkiWe dig into building your own AI creative unit — the first hire and where to find them, the real tool stack and monthly cost, the pipeline from board to finished ad and the step founders skip, keeping a product right across 30 variations with a 3D twin, build vs. outsource, and the first three moves to stand one up in 30 days.
Lauren Huttner — Founder, PebbleWe dig into creator ads that convert at Black Friday — testing 70+ concepts during BFCM week vs. riding the winners, putting paid behind a creator’s Instagram Live, a creator ad that doesn’t just scream “40% off,” what a creator video costs and how rates jump in November, and when CPM/CPC targets fight cost-per-purchase, which wins.
Ryan Garrow — Director of Partnerships & Client Solutions, Logical PositionWe dig into what’s working in paid search heading into Q4.
ALSO ON THE SHOW
- Intelligems becomes a Shopify Certified Technology Partner
- Minor Figures’ co-founder on the money DTC leaves on the table in analog distribution
- TikTok Shop caps affiliate invites at 200 creators a day
- SharkNinja’s fake F1 team becomes a real McLaren deal
- Words of Wisdom: the DTC winner takes the most legal risk in their ads
- Moment of Zen: the egg cowboy hat
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