An internal Meta report shows average ROAS up 25% even as ad costs climb 12%, so buyers are banking budget for “Q5,” the plastic-free coffee-maker war heats up as Caraway’s $495 drip maker sells out in a week, Lego and Marvel debut a $100 microset, and we get into how to save $100k on taxes.
It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest hosts Jimmy Kim (Commerce Roundtable) and Cody Wittick (Kynship) join Chris Hall and Colin Dougherty.
ON TODAY’S EPISODE
Nathan Grotticelli — Founder & CMO, SearchShopAIWe dig into getting your brand found — and bought — inside AI shopping answers, with a growth operator who ran user acquisition at Netflix and Blizzard — the most surprising thing he’s seen an AI get wrong about a brand, why about 70% of AI-referred traffic hides as “Direct” (and converts ~14% vs ~3% from Google organic) and how to see your real number this week, why AI named the right brand only 45% of the time on the brand name alone but 99% with a product name, what’s usually broken when a store can’t finish an AI agent’s checkout, and how he’d spend $5,000 testing before Black Friday.
Bryan Bumgardner — Northbeam Weather ReportWe dig into the Northbeam Weather Report — a fast read on spend, performance, and where the market’s heading into Black Friday.
ALSO ON THE SHOW
- Grok Bot
- “Learn marketing engineering and never be unemployed again”
- AI motion design
- Lemon Pepper Doritos
- Wild Alaskan Company’s woodblock-style frozen-fish boxes
- Watch & React: Taco Bell’s 50K ultra marathon, - Higgsfield’s Ad Multiplier
- Closing Time: Jeff Bezos floats a 3-day work week, “brand first, performance second”
- Moment of Zen: Animatrix
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