Forbes drops its 2026 World's Best Employers list, Lemme now drives 40% of Ulta's wellness sales off 13K+ affiliates and 53K creator videos, an end-to-end AI "doctor" called Nolla arrives, and Caraway launches a no-PFAS, no-plastic coffee maker.
It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Chris Hall and Colin Dougherty run the show.
ON TODAY'S EPISODE
Carson Hoffman — Founder & Chief (M)AD OfficerWe dig into the "consumerization of advertising" — what he means by it and when he first noticed it happening, how he turned a Ketone-IQ spec (three to four hours of energy) into a marathon, putting a runner's real 2:29:49 time on the ad and running it from his account to take it from ad to endorsement, why he wrote that the 2026 creative edge is psychology not AI, what makes a consumer feel like they're watching content and not an ad, what a creative agency is actually selling now that 9M+ small businesses use Meta's AI tools, and what he'd make for OpenAI's new in-ChatGPT image-gen ad slot.
Oren John — Partner, Darkroom AgencyWe dig into what's actually working in brand and growth right now with one of the sharpest agency partners in DTC.
ALSO ON THE SHOW
- Crowdfunding a Tesla
- Cory Dobbin auctions his face
- A guide to successful brand merch
- Sabrina Carpenter x Johnnie Walker bottle
- HoloGlass car-window display
- Watch & React: introducing Higgsfield Studio
- Closing Time: Foxwell Founders Community, skip school photos and save $60
- Moment of Zen: MJ "Always Present"
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