Amazon starts charging sellers to request reviews, Tavus shows off eerily real AI avatars, and Caraway turns a lawsuit into marketing.
It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Chris Hall and Colin Dougherty run the show.
ON TODAY'S EPISODE
Shizu Okusa — Founder & CEO, ApothékaryWe dig into building a liquid herbal supplement brand where TikTok Shop is the #1 channel — going from a Goldman trading desk to juice to Apothékary, why her team pays affiliates 20% when 15% is standard and how she keeps top creators from drifting, what a Blue Burn selling every 90 seconds taught her about why people really buy, the five-and-a-half-year road to nationwide shelf placement, raising a Series A in tranches because "if you raise $20M there's no going back," picking 14 customers from a 14,000-person waitlist for a Kyoto retreat, and the one bet that has to work to hit $40M this year.
Michael Storan — Co-founder & CEO, DatashipsWe dig into checkout consent for email, SMS, and WhatsApp — what Dataships is building and what it costs a brand to get consent wrong, who actually owns staying on the right side of changing direct-marketing law, and how a compliance-meets-growth angle fits as every brand races to add AI to retention. Their benchmark: average opt-in from 39% to 81% across 15M+ Shopify Plus checkouts.
ALSO ON THE SHOW
- Hot Jobs
- Tom Brown's store up 106% on zero Meta spend at 19% net
- Reta: the drug of the future
- Elon declares Instagram is for girls
- Theragun Mini
- 98% of US households don't use AI
- Closing Time: how to get an interview, the talent shortage,
Commerce Roundtable's 3:1 brand-to-partner mix
- Moment of Zen: Trader Joe's viral sandwich
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