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Meta: How Muse Makes Money | Etsy’s Downfall | No-Discount TikTok Shop Playbook

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Meta's Muse app hits 5M downloads faster than ChatGPT or Claude did, Etsy loses the plot on "handmade," Litter Robot sells a $699 box on TikTok Shop with zero discounts, and McDonald's bets a campaign on beef, pepper, and salt.


It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.


Today guest host Chris Orzechowski (Owner, Orzy Media) joins Chris Hall and Colin Dougherty.


ON TODAY'S EPISODE


Jacob Honig — Ecommerce Senior Manager, IQBARWe dig into running marketplaces for a nine-figure functional snack brand — what he saw differently once he moved from the agency side in-house, what ecommerce does while a product launches exclusively in Sam's Club, how going Sam's to Target to 1,700 Walmart stores in six months changed how he runs Amazon and Walmart.com, how he tells real online growth from sales just moving channels, planning inventory for limited runs like Pumpkin Spice, and his Prime Big Deal Days checklist most brands forget.


Josh Rawe — Co-Founder, AmpliSellWe dig into using TikTok Shop to move Amazon sales — what options trading still shows up in how he runs accounts, the one-product launch with 100 samples a month and no ads until month four that lifted branded Amazon searches 588%, why cold starts die from low sample volume, what the 17 videos that drove 64% of a client's TikTok GMV had in common, building Dan-O's creator community to 294 creators in 30 days, and the one chart he'd show a CFO who thinks TikTok Shop is a toy.


Andrew Foxwell — Co-Founder, Foxwell DigitalWe dig into what's actually working in paid media right now with one of the sharpest media buyers in DTC.


ALSO ON THE SHOW

- Tobi's biomarkers

- Everything is an ad network

- Dunkin' x L.L.Bean for National Coffee Day

- AI-powered robotic walking shoes

- AppLovin and TikTok come to Trybe

- Closing Time: MrBeast's best video ever, AI imagery misrepresenting real items, accountants beware

- Moment of Zen: Morning Brew acquires Express Checkout


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