Blow Energy goes viral, TikTok adds one-click checkout and an AI assistant that closes the sale right in the For You feed, Prime Big Deal Days opens with household spending down 22% (bestsellers: toilet paper and protein shakes), and Shopify's Holiday Report says shopping started in September.
It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest host Nate Lagos joins Chris Hall and Colin Dougherty.
ON TODAY'S EPISODE
Nate Davenport — Founder & Operator, Nebu ClothingWe dig into bootstrapping a technical-apparel brand that sells only on its own Shopify site — what kept failing on his hiking pants, the one change that turned ads around after a year of spending $100 to make $60, how customer emails became his best-performing ads, running 20 in-person events at about 3x return, cutting fixed costs almost 95% and the test a new expense has to pass now, what it would take to finally sell on marketplaces, and building a $60 sunshirt that feels like a $200 one.
Henry Coan — Founder, Interrupt StudioWe dig into why "the clipper shall inherit the earth" — how he finds the 30 seconds worth clipping out of a three-hour daily show, the first thing he cuts when a brand hands him raw video, how he gets a founder to say the clippable thing instead of the polished thing, what a brand has to do so its clips don't get buried as platforms crack down on undisclosed paid clips, the episodic-show version a DTC brand without a studio budget should actually make, and the one short video a founder should post each week for 90 days.
ALSO ON THE SHOW
- Watch & React: Crocs, David's Bridal and StockX microdramas
- Ghost Bars new flavors
- Hero turns pimple patches into designer holiday collectibles
- Oatly drops Churros and Popcorn oat milk
- MTA memorabilia pop-up in NYC
- The Goldman interview question
- Closing Time: AI video editing, a mustard founder's farmers-market-to-brand story, "AI should be making your ads"
--------------------------------------
Daily newsletter: https://newsletter.ecommcowboy.com/
Made possible by:
Outersignal - https://www.outersignal.com/
Proppel - https://www.weareproppel.com/ecommcowboy
TrendTrack - https://www.trendtrack.io/
Slash - https://www.slash.com/
Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy
Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy
Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy
Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy
ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy
Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy
Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy
Follow Ecomm Cowboy:https://x.com/ecommcowboy
https://www.linkedin.com/company/ecommcowboy
https://www.instagram.com/ecommcowboy/
https://www.tiktok.com/@ecommcowboy
https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc
https://podcasts.apple.com/us/podcast/ecomm-
cowboy/id1761749693
