Meta bans TikTok owner ByteDance from advertising on Facebook and Instagram, Shopify teams up with Grok, and media buyers say Meta performance dropped harder than usual during Amazon’s Prime sale this week.
It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest hosts Rabah Rahil (CMO, Tie) and Bryan MacDonald join Chris Hall and Colin Dougherty.
ON TODAY’S EPISODE
Tarrik Sahli — Founder, Lift DownWe dig into building an unbranded-cap brand that actually sells by size — the moment he decided a logo-free hat could be a business, why sizing (Small, Regular, XL) was the opening and how he buys depth when Regular fits about 60%, how email went from 6% to 22% of revenue in three months and how he separated real lift from sales that would’ve happened anyway, the custom-cap business that starts at 25 hats (with Shopify on the client list), a product change that came straight from a customer complaint, how he makes sure Lift Down shows up when someone asks a chatbot for an XL no-logo cap, and the one bet he’s making on the Wool Cap this winter.
Michael Tierney — Co-Founder & President, HallPassWe dig into launching a candy brand Walmart-first instead of DTC — why going wide first is the right call for candy and when DTC wins instead, what he had to solve to make a competitive $1.82 price work and what a paid ad has to do to sell it profitably, the AI-typo “rage bait” launch images he left in on purpose and what “worked” looked like in numbers, how he thinks about HallPass’s first Halloween against $4.1B in candy spend, protecting margin if cocoa jumps 30%, the next retail door after Walmart, and how he splits the work with RXBAR founder Peter Rahal.
ALSO ON THE SHOW
- Hot Jobs
- Great Finds with Bryan MacDonald: Taco Bell x Milk Bar birthday cake empanada, Taco Bell’s 50K ultra marathon, Bobbie x Scrub Daddy’s “Scrub Baby,” Higgsfield’s Ad Multiplier-Unboxing: the SpaceX boxClosing Time: “realistic AI UGC is the lowest-leverage use of AI”Moment of Zen: Don’t Be Evil
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