Shopify acquires Shop.com for $100M, Target cuts prices on 2,000 items as the holiday price war kicks off, Lululemon slides amid the dying-retail debate, and the State Department makes the case for why CX matters. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.
ON TODAY'S EPISODE
Brian Krug — Director of Customer Success, SegunoWe dig into getting your email program ready for Black Friday with peak season eight weeks out and inbox providers raising the bar — mapping your list by value and engagement, why a shop got better results sending to half its list, diagnosing a single problem domain like Gmail, re-engaging lapsed VIPs now instead of during Cyber Week, ramping volume 10-15% at a time, and the infrastructure checks (DKIM, SPF, DMARC) to run before you send more.
Zach Zelner — Co-Founder, OuterSignalWe dig into turning customer information into better relationships and growth — what building OuterSignal taught him that he wishes he'd known running PupSocks, the reason-people-buy signals brands overlook, one marketing decision he's actually handed to AI after the Monocle acquisition, and what a brand should change first about how it learns who's buying once AI agents start placing the orders.
Lukas Pakter — Founder, Trybe, Haus & OutliersWe dig into building brands and the platform that runs their creator programs in one workflow — a mistake building Haus that shaped Trybe, why he tells brands to choose creators carefully instead of sampling everyone and who he'd pass on, what feedback on a training call actually changes in a creator's next video, choosing sales-based vs. ad-performance payouts, and one Trybe submission from upload to a live ad.
ALSO ON THE SHOW
- Alec's x Purely Elizabeth "ice cream for breakfast"
- Merch Hall of Fame
- A card game pop-up's massive win
- SocialCrank
- SATHI unveils MATCH
- UCF's SpaceU uniform
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