In this episode:
• YouTube Shopping has just launched its affiliate program in the Netherlands, partnering with Bol — making the Dutch market a live test case for social commerce at European scale.
• Instacart is giving retailers their own branded AI shopping assistants — a direct move to compete with Walmart, Kroger, and Amazon on conversational commerce infrastructure.
• New research reveals that 90% of returned ecommerce items lose value the moment they come back — a profitability crisis that is quietly eating DTC and marketplace margins heading into peak season.
Hosted by Marco & Klara. New episode every weekday.
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