The Digital Commerce Daily | Ace Hardware adds weather-triggered programmatic ads | Pasta Powerhouse Barilla Helps Itself to | Ecommerce Trends: Which AI sources are

The Digital Commerce Daily — September 04, 2026

In this episode: • Ace Hardware's RedVest Media network is adding weather-triggered programmatic ads — a concrete signal that second-tier retail media networks are racing to out-innovate Amazon with contextual relevance. • Barilla's acquisition of DTC-native Goodles is the latest proof that legacy CPG giants are buying their way into direct commerce and Gen Z relevance rather than building it. • New data from Digital Commerce 360 maps which AI platforms are actually driving measurable referral traffic to online retailers — and the rankings are shifting fast enough to matter for every brand's acquisition strategy.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing