The Digital Commerce Daily | Sephora plans exclusive drops for TikTok | OpenAI expands ChatGPT ads globally and | Compare Group expands to 4 new

The Digital Commerce Daily — September 05, 2026

In this episode: • Sephora is launching a dedicated 'Drop Shop' experience on TikTok Shop, turning product launches into monetised live commerce events — a major signal that prestige beauty is fully committing to social commerce. • OpenAI is rolling out ChatGPT advertising globally and building a full ad stack — making it the most significant new entrant to the performance marketing landscape since TikTok. • Compare Group — one of Europe's largest price comparison operators — is launching in Spain, Portugal, Italy and Austria simultaneously, reshaping the price discovery landscape for ecommerce sellers across southern and central Europe.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing