The Digital Commerce Daily | Primark to launch online delivery in | Amazon Ads brings advertisers to ChatGPT, | [Analysis] Fashion makes way for beauty

The Digital Commerce Daily — September 11, 2026

In this episode: • Primark — the last major holdout against ecommerce — has reversed course and is launching UK home delivery, reshaping the competitive landscape for fast-fashion online. • Amazon has struck a deal to place its DSP advertisers inside ChatGPT, making it the first major retail ad network to buy into the AI chatbot ad ecosystem at scale. • New data shows beauty is overtaking fashion as the dominant category in European ecommerce, with major implications for where brands and platforms invest next.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing