The Digital Commerce Daily | TikTok Shop opens cross-border sales between | AI Overviews visibility: Why top German | Influencers Mostly Skip Disclosure
In this episode:
• TikTok Shop is quietly building a pan-European commerce infrastructure, letting sellers from eight EU countries now reach UK buyers and vice versa — a structural shift for cross-border ecommerce.
• A Sistrix study reveals Germany's leading online retailers have lost nearly a fifth of their organic search visibility as Google AI Overviews reshape the DACH ecommerce search landscape.
• New data shows the vast majority of influencer posts promoting products still lack proper disclosure — a compliance and brand risk that ecommerce teams running affiliate or creator programs can no longer ignore.
Hosted by Marco & Klara. New episode every weekday.
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