The Digital Commerce Daily | The Race to Own AI Shopping | David's Bridal touts 99.78% approval rate | How Halo Collar Uses Data And

The Digital Commerce Daily — September 07, 2026

In this episode: • A new analysis maps out which players — from Amazon to ChatGPT to on-site tools — are winning the battle to become shoppers' default AI buying interface. • David's Bridal's deployment of Forter's fraud-prevention platform delivers a near-perfect transaction approval rate — and reframes fraud tools as a revenue driver, not just a cost centre. • DTC pet tech brand Halo Collar is using incrementality testing and first-party data to bridge the gap between performance marketing and retail expansion — a playbook other scaling DTC brands can learn from.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing