Everyone needs to stop doing too much, even in the world of LinkedIn Ads. It's one of the reasons B2B ad accounts often fail. In this episode of LinkedIn AdWise, host Justin Rowe sits down with Riley Duncan to unpack why high-intent keywords beat bloated paid search lists, how LinkedIn’s default settings can quietly drain budget, and why cost per lead is a dangerous metric when it becomes the main goal. Riley also explains how Google and LinkedIn work together across the buyer journey, with Google capturing demand and LinkedIn creating it before buyers are ready to convert.
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