Since GenAI hit the content space, everyone’s been thrilled by how quickly it makes things. But what if the content you're creating is actually damaging your brand? In this episode of LinkedIn AdWise, host Justin Rowe sits down with Rob Young, Global CMO at LockThreat GRC and Founder of MarketingHQ, to explore why thoughtful content creation and strategic distribution are non-negotiable, how to build trust through authentic thought leadership (not AI-generated fluff) and the hard truth about attribution in a dark funnel world. Tune in to uncover why your next hire should probably be a strategic content creator - not another demand generation junkie.
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