In the autopsy behind failed LinkedIn ad campaigns, one mistake shows up early - the campaign structure is weak. In this episode of LinkedIn AdWise, host Justin Rowe sits down with Cody Duke to unpack where LinkedIn budgets actually get wasted, why placement settings matter more than most teams realize, and how marketers can stop building strategies around only what they can track. Cody also shares why enterprise and federal marketing require a different playbook - one that’s built around mental availability, sales alignment, and knowing how the business you’re targeting actually buys services and products.
Podden och tillhörande omslagsbild på den här sidan tillhör
Impactable. Innehållet i podden är skapat av Impactable och inte av,
eller tillsammans med, Poddtoppen.
