LinkedIn Isn’t Expensive: Your Strategy Is with Philip Ilic

Since LinkedIn ads got labeled “too expensive,” most marketers have been optimizing the wrong thing. But what if the real issue isn’t cost, it’s your targeting and strategy? In this episode of LinkedIn AdWise, host Justin Rowe sits down with Philip Ilic to unpack why LinkedIn is actually a premium content distribution platform, how penetration and frequency drive real influence, and why most attribution models miss the majority of the pipeline. Tune in to learn how to rethink ROI, saturate high-value accounts, and use AI to prove impact beyond last-click metrics.