LinkedIn Ads aren’t just the cool new way to market yourself - they’re a building block to your delivery funnel. In this episode of LinkedIn AdWise, host Justin Rowe welcomes Nico Kusterer, Founder of The One Media and former LinkedIn Certified Marketing Expert, to discuss the gap between how most companies run LinkedIn ads and what actually drives the pipeline. This conversation covers funnel strategy, platform-specific mistakes and why LinkedIn's true ROI emerges only when you measure beyond the surface metrics everyone obsesses over.
Turns out marketers have been missing one of the most efficient pipeline generation strategies of their time.
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