In LinkedIn, as in life, if you don’t get your foundation right, you won’t get much else right either. This episode of LinkedIn AdWise explores why poor setup, strategy and attribution models are the leading cause of failed LinkedIn ad campaigns - not the platform itself. Host Justin Rowe sits down with Katia González, co-founder of GetUpLead, to unpack the common mistakes that drain LinkedIn budgets, why audience size and time zones matter more than most teams realize and how B2B marketers should rethink attribution beyond HubSpot dashboards. This conversation offers a playbook on creating LinkedIn strategies that match your actual SaaS business model.
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