Brendan Hufford spent ten years as a teacher, became an assistant principal, looked up his salary and confirmed he was the lowest paid one in the state of Indiana, and decided enough was engough. He started creatinig content, going in-house and eventually started a solo consulting business that has been through genuinely scary moments he does not always talk about publicly. He talked about them here.
We cover:
• How teaching trained him to keep his head down and ask permission
• The 100 Days of SEO project and how building in public before it was a cliche opened doors he was not expecting.
• What it was like working under the best editor he had ever seen at Active Campaign
• The goalpost problem and why his wife's math lesson was the thing that finally cut through it.
• Moving from strategy-only to strategy plus production after realizing clients were not executing anything he gave them
• What the CRM data actually shows about where his clients come from and which leads are the hardest to convert
• The loneliness, the imposter syndrome running in both directions at once, and the goldfish memory that helps him forget the bad months faster than most people can
🎧 Full episode of The Marketer's Exit linked in comments.
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