LinkedIn Brand Deals Part 2: Pricing, Packages, and Paid Usage Rights (Ep. 28)

If you do not know what to charge for a sponsored LinkedIn post, this episode gives you a starting point and walks you through an actual brand partnership⁠ deck Tas sends to every brand that's resulted in $100k+ in brand deals. This is part 2 of the brand deals series, make sure to check out the others.

Tas' Brand partnership

Timestamp:

0:00 – Intro

1:02 – Starting out: letting the brand set the rate versus setting your own floor

3:46 – Tim's $1,000 minimum, the three-post bundle, and how he frames it as a discount

7:33 – How to use your consulting hourly rate as a filter for brand deal decisions

14:24 – Tas's full deck walkthrough: philosophy framing, social proof, and format options

20:35 – Stats from brand deals

25:17 – Starter, core, and flagship package tiers explained with real examples

1:00:41 – What to charge on top of the post: usage rights, thought leader ads, and resource hub listings

#LinkedInMarketing #BrandPartnerships #FreelanceMarketing

Links:

Tim Davidson – linkedin.com/in/tadavidson41

Tas Bober – linkedin.com/in/tasbober

The Marketer's Exit – themarketersexit.com