Brianna Doe has 250K followers on LinkedIn and almost never posts about her influencer marketing agency. She built Verbatim, a team of eight, and a client roster that includes multi-seven-figure programs entirely off content about mental health, entrepreneurship, and being a woman of color figuring it out in public. This episode is the business side she rarely shares.
We cover:
• Why she hired a career coach to help her manage up and ended up mapping her corporate exit instead
• Getting laid off two weeks before she planned to quit anyway
• Starting full service, hating graphic design and blog posts, and niching to influencer marketing
• Charging $1,500 a month for a client spending $45K and how pricing has evolved since
• The accountability coach at $3K a month who mostly just texted her things she was going to do anyway
• Why not trusting herself was the most expensive mistake she made early on
• Checking payroll math at 4am even when the business is stable
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