The Marketer's Exit
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Episode 19: Four Signals You Should Consider Going Back In-House as a Solo

Dela

Going back in-house after going solo is one of the most loaded decisions in the freelance and consulting world, and one of the least talked about honestly. Tas walks through the four-signal framework she used on a real call with a friend who was weighing a tempting offer against a business that was already working. Then both Tas and Tim share what is actually new in their businesses right now, including updates that are genuinely useful for anyone running their own thing.


We cover:

• The four signals that tell you going back in-house might be the right call for your specific situation

• Why comparing a solo income to an in-house salary is never as straightforward as the headline numbers suggest

• The friend who woke up to 27 messages from a company before she had even said yes, and what Tas told her it really meant

• Why the ego fear around doing the reverse exit is almost always worse than what people actually think of you

• How to keep side clients even after taking an in-house role and when you have the leverage to make that part of the deal

• Why Tas dropped her core website offer after months of beta projects that were stacking up stakeholders, dragging out timelines, and quietly killing her margins

• The end-to-end campaign sprint she replaced it with, how the partner model works, and what it starts at

• Tim's mortgage warning for any solo founder thinking about buying a house before they have two years of business tax returns

A free plug for Eric Holland, a product marketer who did a voluntary exit with a real plan and built two ventures after leaving.

Connect with the hosts:

  • Tim Davidson – https://www.linkedin.com/in/tadavidson41/
  • Tas Bober – https://www.linkedin.com/in/tasbober/

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