Maarten van Pijpen spent 15 years at Booking.com. a place where experimentation wasn’t a project.it was the culture. now he’s chief growth officer at Unravel.a travel app that feels like TikTok,but lets you book instantly. in his first 35 days, he:– chose an experimentation tool– lined up 10 experiments– started building a data foundation but this conversation isn’t about tooling. it’s about: → how to move from top-down founder energy to bottom-up ownership → why shipping fast without tracking is dangerous → how a €1M mistake didn’t kill his career(but actually strengthened it) → why failures were celebrated at Booking → how to scale leadership so you’re not the bottleneck we talk about culture.trust.empowerment.and what it really takes to build a data-driven company —without killing speed. if you care about experimentation, growth, or leading teams in scale-ups and how all of these dynamics work, this podcast is for you. Rss Apple Podcaster →
