25,000 students, & this is what he actually teaches: don't insert CRO in teams, bring it to them.

the wrong Culture inside a company, kills even the best specialists.

this is what Ruben de Boer, 15+ years in Experimentation, has noticed again and again:

we need to create the right environment for CRO & Experimentation to flourish.

not by pushing CRO

but by bringing it to people and teams

his course on Udemy has 25000+ students and is very much about the basics of CRO and Experimentation,

but these days Ruben teaches how to make Experimentation mátter to the business, and to leadership

follow him on Linkedin: https://www.linkedin.com/in/rgdeboer/?originalSubdomain=nl

or take one of his Udemy courses: https://www.udemy.com/user/rubendeboer/