Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands.
00:00: Intro
02:28: A brief history of mascots
06:15: Quaker Oats
08:05: Duolingo
10:35: State Farm
12:40: Liberty Mutual
14:35: Aunt Jemima
16:00: McDonald’s
18:20: Tony the Tiger
20:25: Jack in the Box
22:15: Ellie the Elephant
24:10: Pop Tart Man
26:00: Smokey the Bear
27:20: InfoSys Yeti
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
