It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget.
00:00: Intro
02:10: Fashion and merch collabs
06:00: Original longform content
11:20: Fan activations
15:00: Athlete partnerships and NIL
16:50: Flag football
19:00: Social appearances
21:00: Coach content
24:00: Football podcasts
25:30: WAGs partnerships
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
