Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land.
00:00: Intro
02:00: Did the Wendy’s Twitter account start this trend
04:30: Brands being summoned vs. randomly jumping in
06:00: PF Chang’s cake adventure
08:00: When commenting goes wrong
11:00: BetterHelp’s commenting strategy
15:00: What is the Empire State Building’s strategy
16:00: When brands go after other brands
19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
