This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO.
00:00: Intro
01:30: Difference between a pop-up and a stunt
04:30: What is the point of a pop-up
08:30: Using social to tell the story of your pop-up
14:00: Are we at pop-up fatigue
16:20: What physical merch do people get
18:30: Pop-up or pop down: Beis carwash
22:40: The Real Real’s Canal Street installation
26:20: Bloom’s interactive pop-up
This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
