The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future.
00:00: Intro
02:28: Do companies need a full time CMO
12:30: Can CMOs withstand pressure from AI
22:10: CMO title is getting a rebrand
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
Marketing Brew’s full The State of the CMO report: https://www.marketingbrew.com/resources/the-state-of-the-cmo
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
