Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors.
00:00: Intro
01:30: The evolution of brand trips
05:20: The infamous Tarte trip
13:45: Cocokind appealing to regular consumers
19:30: Waterboy mixes customers and influencers
22:00: OpenAI’s first brand trip met with backlash
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
