This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in?
00:00: Intro
01:15: Brands venturing into Substack
02:43: How this differs from email marketing
07:20: Making newsletters valuable
08:30: A person vs. a brand writing
12:00: Which brands should be on the platform
16:10: The days of the brand magazines
19:00: Not a place for AI
20:00: Brands we do and do not want to see on the platform
This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
