TikTok Shop is testing a managed-services business that could cannibalize agencies, Halfday is getting sued, Meta is pushing deep-funnel optimization, and a South Korean department store wants shoppers to linger instead of checking out fast.
It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty.
ON TODAY'S EPISODE
Will Critcher — CMO, KEY Sparkling Water We dig into running the two hardest jobs in DTC at once — a zero-equity beverage startup in the most crowded aisle and the resurrection of a beloved dead design brand — plus the Death Wish Coffee acquisition machine, sequencing DTC vs. retail vs. Amazon for an emerging CPG brand, finding the disruptive angle in a conservative category, what Liquid Death got right, and KEY's actual wedge against LaCroix and Waterloo.
Samir Balwani — CEO, QRYWe dig into why he spends a week just looking before touching spend, what full-funnel paid media really means and where brands over- and under-invest, the named diseases quietly draining DTC ad accounts (retargeting harvesting, branded-search cannibalization, vanity ROAS), the metric founders should manage to instead of ROAS, building a brand without outspending anyone, and killing a channel that's quietly done.
ALSO ON THE SHOW
- Aston Martin's V12 Dreadnought
- Lip Pillow x Big League Chew
- Maple Boost product iteration
- Snapchat: 41% of its users never open Instagram
- "The Art of Spending Money"
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Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.
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