Meta unveils Muse Image, and Gruns is growing again with a dream-team hire. Plus Nate Lagos guest-hosts with Hayley Cannon on building onewith into a "swimsuits that fit like underwear" brand off a two-shark Shark Tank deal, and Brett Curry on the data proving YouTube ads are underattributed by 70%.
ON TODAY'S EPISODE OF ECOMM COWBOY
Hayley Cannon (Founder, onewith) — Formerly Hayley Segar. Launched onewith in late 2021 after a frustrating swimsuit search: she wanted swimwear that fit like her favorite raw-cut underwear. Bootstrapped it into a category creator built on patented elastic-free, bonded, edgeless construction — "swimsuits that fit like underwear." Pitched Season 16 of Shark Tank (aired January 2025) and walked out with a two-shark deal from Barbara Corcoran and Jamie Kern Lima. Eloped in NYC in a custom dress built from onewith's swim fabric. We dig into what made her walk out of the fitting room and build the product, the best advice Jamie Kern Lima has given her, and what makes a founder video convert on TikTok versus rack up views.
Brett Curry (CEO & Co-Founder, OMG Commerce) — Springfield, MO Google Premier Partner running a ~45-person agency managing Google, YouTube, and Amazon for 100+ brands including Native, RTIC, Dude Wipes, Jones Road Beauty, Crumbl, Groove Life. Author of "The Ultimate Guide to Google Shopping" and host of eCommerce Evolution since 2017. Signature: profitable YouTube scale — brands from zero to $1M in 90 days while hitting CAC, Boom Beauty from zero to $6M in first-year Amazon sales. DTC's loudest credible voice that in-platform reporting undercounts YouTube by ~70% — backed by a 190-test incrementality study and the Arctic geo-test showing 25% Walmart sales lift and 230% branded search lift. On July 23 he co-hosts "Scale With YouTube Ads" in NYC with Jacques Spitzer and Google.
ALSO ON THE SHOW
- Nike's Norway World Cup jersey still sold out
- Fiat opens U.S. orders for the Topolino EV
- New ad format: Human vs. AI
- Read & React: the AfterSell High Trust Revenue Report
- Read & React: Shopify's new partner earning model
- The ACTUAL Pringles hot dog buns
- Misfits Stuffed — 17g protein, 170 cal, no added sugar
- Meta faces $1.4T in penalties
- Moment of zen: the most-requested X Ads feature
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