Brands hopping on social trends — cringe or genius? A cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop, Meta employees consumed 73.7 trillion AI tokens, and we rate summer brand activations hot or not. Plus Cody Wittick guest-hosts with Henry Johnson on going head-to-head with Rise.ai for the Klaviyo store-credit market, and David Feldman on the bilingual post-purchase funnel that made Good Protein an AfterSell case study.
ON TODAY'S EPISODE OF ECOMM COWBOY
Henry Johnson (Founder, iziGift) — Ex-enterprise software rep (Oracle, EMC, Zerto) turned full-time founder. Roughly a decade in the ecommerce ecosystem, runs the NYC Commerce Club meetups. Built iziGift as a Klaviyo-centric gift card and store-credit cashback app for Shopify — auto-issued store credit with budgets and daily caps, breakage and ROI tracking — positioned head-to-head with incumbents like Rise.ai. Part of the 2026 Klaviyo Champions cohort and publicly narrates the founder grind, including a viral post about a one-star review. We dig into why he chose to narrate the hard parts out loud, the specific thing that makes a Klaviyo brand switch gift-card tools, and where store-credit cashback actively hurts more than it helps.
David Feldman (Ecommerce / UX Lead, Good Protein) — Runs on-site UX/UI and the post-purchase funnel at the Montreal-based plant-based nutrition brand founded by Edward Lalonde in 2019. Good Protein has scaled to 75M+ shakes sold, 30,000+ verified reviews, an all-in-one shake across 14 flavors at $37.99, and Canadian retail in Costco, Metro, Sobeys, IGA, Bulk Barn. Named in AfterSell's case study for building the bilingual (English/French) AfterSell + UpCart + Abra stack most upsell apps couldn't translate properly, plus A/B-tested post-purchase recommendations that drove meaningful incremental revenue. We dig into the test result that surprised him most, what a translation alone completely misses in a post-purchase offer, and where the money is actually hiding on the confirmation page.
ALSO ON THE SHOW
-Miller Lite x the Tartan Army
-Shopify shoppers ditching smartphones for landlines this summer
-Chris Paul on how brands should work with athletes
-Ad vs Ad
-Watch & React: Telemundo's Malik Tillman free-kick call
-Austin, TX is the Silicon Valley of CPG
-Hong Kong McGriddles?
-In-N-Out patriotic 4th of July bags
-Moment of zen: Marco Rubio finds out he has to replace Balogun for USMNT
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