Kai Cenat sold out in five minutes mid-stream on Shopify, Shopify brands are getting cloned wholesale, TikTok Shop is banning AI voices in live commerce, Kimi K3 has people asking if video editors are obsolete, the box office crossed $10B, and beehiiv shipped a huge update.
It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.
ON TODAY'S EPISODE
Brandon Harrar — Founder & Creative Director, HRVSTWe dig into the "small shop, not a boutique" positioning behind a 350+ brand Shopify Plus agency, his deliberate anti-scaling philosophy, where DTC brands unknowingly leak trust across the customer journey, whether a rebrand request is really a positioning problem, what separates a store that looks good from one that converts, and the invisible ceiling that shows up when everything runs through the founder.
AJ Anderson — Founder, FAST PICKLEWe dig into turning a childhood pickle-juice habit into a functional hydration brand — the 3oz real-brine shot as the anti-sugar answer to Gatorade and LMNT, why awareness without availability is wasted spend, balancing DTC against Amazon subscribe-and-save and Fleet Feet run-specialty shelves, reorder velocity over vanity metrics, and building a category instead of selling a product.
ALSO ON THE SHOW
-Hot Jobs
-Tony Robbins gets into testosterone
-SharkNinja's innovation machine
-$21K of Lego sets for $5.7K
-Calbee's personalized granola
-Costco x Carrera GTS
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Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.
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