Apple is suing OpenAI over alleged trade secret theft, McKinsey drops its State of the Consumer, Disney+ inches toward recreating cable with a free ad-tier, and the World Cup is literally selling blades of grass. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins
ON TODAY'S EPISODE
Ryan Beltran — Founder, Original GrainWe dig into how a University of Oregon grad moved to Guangzhou to learn manufacturing, invented the reclaimed-wood-and-steel watch, and outlived the entire 2013 wood-watch wave — the story-material sourcing playbook (bourbon barrels, Yankee Stadium seats, championship courts), licensed drops with Jack Daniel's and Ford, and 13 years of bootstrapped DTC discipline in a category the Apple Watch was supposed to kill.
Abdu Shodmonov — Co-Founder, Primal QueenWe dig into how a 19-year-old college dropout rode the ancestral-nutrition wave into a women's-health rocket — the TikTok Shop affiliate engine (79K+ units sold), the standing strikethrough pricing model, sourcing grass-fed beef organs against viral demand, and the jump from social commerce into 900 Target doors.
Colin McGuire — CEO, GlimmrWe dig into the $45K distressed-brand-to-$5M turnaround, 40 million TikTok views in 96 days, the "TikTok Shop as break-even flywheel" thesis that landed a Target launch, and surviving a $1M cargo heist — plus the insurance lesson every DTC operator needs to hear.
ALSO ON THE SHOW
- Shopify: no more vapes
- Starbucks spends $400M a year on software
- Even Realities bets on camera-free smart glasses
- Jeremiah Prummer exits Kno Commerce & Stamped
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