Ecomm Cowboy
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“Don’t Start a Creatine Brand.” | Hydration Breaks: $250M | Sam’s Club GLP-1s

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The Yapper hits Pop-Up Grocer, Oisin O'Connor says don't start a creatine brand, Sam's Club taps Weight Watchers to expand membership benefits into GLP-1 territory, and we ask: are World Cup hydration breaks too much? Plus Rabah Rahil guest-hosts a marquee sit-down with John Peters on building Amberjack — the "looks like a dress shoe, feels like a sneaker" brand backed by Aaron Rodgers and built with a former Cole Haan CEO.



ON TODAY'S EPISODE OF ECOMM COWBOY


Ryan Garrow, Director of Partnerships at Logical Position


Rabah's got a launch teased, powered by Shopify UCP


ALSO ON THE SHOW


-Hot Jobs

-Read & React: the Phia attribution scandal — Bloomberg says the Phoebe Gates / Sophia Kianni shopping app hijacked affiliate credit à la Honey

- Watch & React: OpenAI unveils GPT-5.6 (DTC & CPG examples)

- Watch & React: meet the Talk Sock

-Apple Notes ads in Claude

-Animal rugs featuring Band-Aids in their design

-Ikea's World Cup ads

-Influencer ad for Claude code

-Cursor advertising on Snap?

- Moment of zen: Alex Hormozi on things that create 10x outcomes

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